And it’s an almost future-proofing industry,” Elba said.Īs countries in the Middle East attempt to diversify their economy from the oil industry, these destinations are increasingly leaning towards tourism setting ambitious tourist arrival targets. “In business, it is a generator, not only of wealth, but of jobs. He said the same thing of Greece.Īs far as Skift could determine, Elba is not a paid spokesman for Dubai - yet.Įlba and his wife, model, actor and presenter Sabrina Elba, were in Dubai to receive Time Magazine’s Impact Awards for their work as UN good-will ambassadors, and creating awareness around sustainable agriculture and climate action.Īt the summit, Elba went on note that countries like the U.S., UK and China that have seriously adopted creative arts as an industry have been able to wield incredible power from it. Speaking at the three-day World Government Summit in Dubai on Tuesday, Elba said he now wants to see destinations come out with real policies to help creative arts be parts of the economy, which can then help attract tourists. I think Dubai should win an Oscar and other countries should take note,” Elba said. “The power of the narrative that says, ‘This is Dubai, come and check it out,’ has been incredible. The Academy Awards, more popularly known as the Oscars, is regarded by many as the most prestigious award in the entertainment industry in the U.S. British actor Idris Elba thinks Dubai deserves an Oscar award for its incredible tourism story.
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